NYC Real Estate Sales

Buy or Sell
In NYC.
For Less.

Professional representation — seller and buyer. All fees fully negotiable and not set by law. Staging and marketing costs paid directly by the seller. Fees tied to results — you pay at close.

Seller Path
List Your Property
Negotiable commission. Seller pays staging and marketing directly. Professional representation from contract to close.
Buyer Path
Find Your Property
Exclusive buyer representation. Pre-vetted, income and credit qualified. Full market access — co-op, condo, multi-family.
The Fee Structure

Transparent Rates.
Negotiable. Not Set By Law.

All commissions in NYC are fully negotiable. Our structure is designed to protect your margin while delivering full professional representation.

Seller Side Fee Rate
Listing Commission
Contract to close — negotiation, disclosures, coordination
Paid by seller at close Negotiable
Buyer Agent Co-Broke
Offered to buyer's agent — negotiated outside MLS per REBNY rules
Seller's option — recommended Negotiable
Staging
Professional stager paid directly by seller
Seller pays direct Pass-through
Photography / Marketing
Professional photos, floor plan, listing assets — seller's property forever
Seller pays direct Pass-through

Co-op transactions may justify additional scope — board package, interview prep, extended timelines. Discussed per deal. All commissions are negotiable and not set by law or any association.

Buyer Side Fee Rate
Buyer Representation
Exclusive representation — full market access, negotiation, contract, close
Ideally paid by seller — buyer's responsibility if not covered Negotiable
Buyer Consultation
Initial buying power review — 1 hour, free
Included $0

Post-NAR settlement (effective Aug 2024) and REBNY rules (effective Jan 2025): buyer rep agreements required before showings. All fees disclosed upfront. Seller offering co-broke is no longer advertised on MLS — negotiated directly.

Full Service. Lower Cost.

Professional Sales
Representation.

The same institutional approach we apply to rentals — transparent rates, pass-through costs, and results-based representation — applied to the sale of your property.

01
Pricing Strategy

Comparative market analysis, OLR and RLS data, neighborhood comp review. We price to sell, not to sit.

02
Professional Media

Photography, floor plan, and listing assets paid for directly by the seller. You own them forever. We require professional-grade media on every listing.

03
Co-op & Condo Board

30+ years of NYC experience. Board package preparation, interview coaching, managing agent coordination. Co-ops require an agent who knows the process cold.

04
Buyer Representation

Exclusive buyer rep agreement required before showings per REBNY. Full market access — MLS, RLS, off-market. Income verified, credit reviewed, pre-approval confirmed before we start.

05
Contract & Negotiation

From offer to accepted deal — we manage the negotiation, the riders, the attorney coordination, and every disclosure required under NYS law.

06
Close

You pay our fee at close. Not before. We get paid when you do. That's the alignment you should expect from any agent working your deal.

Submit Your Information

Seller or Buyer —
Tell Us About Your Deal.

Seller Path

List Your
Property.

Tell us about your property. We review every submission personally and follow up within 24 hours to discuss pricing, timing, and the listing agreement.

  • Listing commission — negotiable, paid at close
  • Staging and photography — seller pays directly
  • All fees negotiable and disclosed upfront
  • Professional media required before listing
  • Co-op board package and interview prep included
  • 30+ years NYC sales experience
Seller Intake
Received.

Christofer Holland is reviewing your property details and will be in touch within 24 hours to discuss pricing strategy and next steps.

Reviewed personally. Christofer Holland, Director of Operations.

Buyer Path

Find Your
Property.

Before we start searching, we need to know you're qualified. Fill out the buyer sifter — income, credit, DTI, pre-approval status. We review within 24 hours and reach out to schedule your free buying power consultation.

  • Free 1-hour buying power consultation
  • Full market access — MLS, RLS, off-market
  • Co-op, condo, multi-family, townhouse
  • Pre-approval confirmed before showings
  • Buyer rep agreement required before touring
  • Buyer agent fee — negotiable, ideally covered by seller
  • Stop the Bleeding workshop recommended for first-timers
Buyer Sifter
Received.

Christofer Holland is reviewing your buyer profile. You'll receive a link to schedule your free Buying Power Consultation within 24 hours.

Note: A signed Buyer Representation Agreement is required before we begin touring properties.

Reviewed personally. Christofer Holland, Director of Operations.

For First-Time Buyers

Stop The
Bleeding.

Every month you pay rent, you're building someone else's equity. A lot of NYC renters are closer to buying than they think. The math is the proof. We run it live — bring your numbers.

"I work with NYC renters who are on the edge of buying but don't realize it yet."
— Christofer Holland
Every Tuesday — 7–8 PM ET — Free
From Renting
to Owning.

One hour. The real cost of renting vs. owning in NYC. Bring your income, your savings, and your questions. We do the math live. No sales pitch.

Reserve Your Seat
Or book a free Buyer Orientation Call →
Looking for a Rental First?
Renting while you plan to buy.

7% representation cap for renters. If you're not ready to buy today, we get you into the right rental — at the right rate — while you build your buying power.

Get Renter Representation →